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世联翻译公司完成宣传片中英翻译
发布时间：2019-10-24 10:03 点击：
世联翻译公司完成宣传片中英翻译
旁白 字幕及AE特效
（蓝色为需要补充提供的资料）（综述）1.5min
Summary
光明乳业股份有限公司，主要从事各类乳制品的开发、生产和销售，是中国领先的高端乳品引领者。
Bright Dairy & Food Co., Ltd. is the leader of China’s high-end dairy industry, specified in development, production and sale of a variety of dairy products.
光明乳业业务起源于1911年，前身为英国商人在沪成立的上海可的牛奶公司。
Bright Dairy business was originated from Shanghai Kedi Milk Company founded by a British businessman in Shanghai in 1911.
经过100多年的发展，光明乳业已成为一家大型国有股份制上市企业。公司2013年销售额实现163亿元，近3年内，保持年均销售额15%以上的高速增长，位居全国前列。
Through development of a century, Bright has become a large state-owned listed company. In 2013 the company realized sales for RMB 16.3 Billion. In past three years the company maintained a high-speed growth of annual sale for over 15%, leading in China.1950年，“光明”品牌诞生。
1950- Bright was born.
1956年，上海市牛奶公司正式成立。
1956-Shanghai Dairy Company was founded.
1996年，上海市牛奶公司与上海实业集团合资成立“上海光明乳业有限公司”。
1996-Shanghai Bright Dairy Co., Ltd. was jointly founded By Shanghai Dairy Company and Shanghai Industry Group.
2002年，成功在中国A股上市，
2002-IPO on China A-share stock market.
2003年，更名为“光明乳业股份有限公司”。
2003-Bright was renamed “Bright Dairy & Food Co., Ltd.
创新产品 1.5min
Innovative products
光明乳业始终坚持为消费者提供高品质的乳制品，主营产品包括新鲜牛奶、新鲜酸奶、乳酸菌饮品、常温牛奶、常温酸奶、奶粉、奶酪、黄油等多个品类。在“聚焦乳业、领先新鲜、做强常温、突破奶粉”的整体战略下，公司创造出众多家喻户晓的知名品牌和优秀产品。其中，六大主要高附加值副品牌——体战莫斯利安”、“畅优”、“优倍”、“健能”、“优+能、“培儿贝瑞”的销售收入占整体收入的53%。目前新鲜酸奶全国占有率达26.8%，新鲜牛奶全国占有率达45.5%，市场排名第一。国内首款常温酸奶“莫斯利安”在2009年横空出世，短短几年内爆发式增长，一举成为行业奇迹，奠定了光明乳业中国高端乳品引领者的行业地位。Bright Dairy & Food is insisting on providing high quality dairy products with business covering many categories like fresh milk, fresh yoghourt, lactobacillus beverage, room-temperature milk, room-temperature yoghourt, milk powder, chess and butter. Guided by the overall strategy “Focusing on Dairy, Leading in Fresh, Developing room-temperature products and Making breakthrough in Milk Powder”, the company has introduced a number of well-known brands and quality products. Among these categories, the six major high value added subsidiary brands - Momchilovtsi, “ChangYou”, “UBEST”, “JianNeng”, “YouJia” and “Pure Canterbury” contribute 53% of total income. Today, Bright occupies 26.8% of market shares in fresh yoghourt and 45.5% in fresh milk in China as the No.1 in the market. Momchilovtsi as China’s first room-temperature yoghourt was launched in 2009, with explosive growth just in years. That is a miracle in the industry, laying a foundation for Bright to lead China’s high-end dairy industry.
渠道实力 1.5min
Strength of channels
通过全国化销售网点布局，光明乳业的自行销售终端已遍布全国，拥有400多个经销商和40万个有效销售网点。在保持现代商超和传统零售渠道优势的基础上，还建立起了餐饮、团购、网络、学生奶等全方位覆盖的优势。
Through layout of the nationwide sales network, Bright has set the self-run sale terminals all over the country with over 400 distributors and 400,000 active sale points. In addition to its advantages in sale channels as modern supermarkets and traditional retailers, the company has also established channels like restaurants, group shopping, online shopping and students’ milk.
光明随心订“送奶到家服务”是光明乳业特有的销售渠道，覆盖全国20多个城市，每天清晨为200多万个家庭提供更轻松、更便捷的送奶到家服务。Bright Home Delivery Service is a unique service introduced by Bright Dairy & Food, covering over 20 cities all over the country. Every morning over 2 million families receive Bright Dairy products in an easier way.
领航科研 2.5min
Leading researches
让科技服务生活，是光明乳业一贯坚持的追求。
Bright Dairy continues to employ technology to serve life.
光明乳业研究院作为公司研发基地，目前拥有4大国家级科研平台，科研水平在行业内居全国之首。研究院拥有一支实力雄厚、专业广泛的技术团队。近年来，光明乳业研究院积极培养优秀人才，在人才的结构上以年轻化为方向，打破了以往的单一模式，建立了跨学科、跨专业、复合型多纬度的专业人才队伍。在业界屡获殊荣。
As the R & D base of the company, Bright Dairy Research Institute owns four national-level research platforms with leading research strength in China. The team consists of multi-disciplinary and experienced technical experts. Recently Bright Dairy Research Institute has been insisting on the cultivation of talents. The Institute got rid of traditional simple mode and established a multi-disciplinary, cross–field, compound, younger talent team which won a number of honors in the industry.
特别是光明乳业生物技术国家重点实验室，是我国食品行业唯一一家国家重点实验室。立足国际前沿，围绕国家乳业发展战略目标，开展研究工作。
研发上市的新产品绝大多数为国内首创，有力地推动了行业的科技进步。
Especially Bright Dairy & Food’s Bio-Tech State Key Lab is the only one national key lab in China’s food industry. With international foresight, this lab is conducting researches around national strategic goal in dairy development.
Most of new products developed by this lab are “one of the kind” in China so as to greatly facilitate the technical progress of the industry.
研究院积极与国外专业机构，开展合作项目。
将世界前沿科技，转化为先进的科研成果，为人们提供高品质乳品，全方位满足市场所需。
The research institute is in cooperation with international professional institutions to transform advanced technology into state-of-the-art research outcomes, presenting high quality dairy products and satisfy the market in all respects.国家百千万人才工程
上海市科技精英
上海市科技领军人才
National “100-1000-10000” Talent Program
Shanghai’s Technological Elite
Shanghai’s Technological Leader
承担国家和省部级课题52项，
申请发明专利265项，
授权国际发明专利2项，
授权中国发明专利112项，
发表SCI文章70篇，
主持制定国家标准2项，参与制定40余项，
修订国标5项，行业标准1项。
52 national level and provincial/ministerial level research programs
265 invention patents applied
2 authorized international invention patents
112 authorized domestic invention patents
70 SCI papers published
Lead in making two national standards and took part in over 40 national standards
Modified five national standards and one industrial standard.
携手新西兰皇家农业研究院、
携手荷兰国家科学应用研究院TNO、
建立保加利亚莫斯利安村酸奶科技文化交流项目。
Work with New Zealand Royal Agricultural Research Institute
Cooperate with TNO, Dutch Royal Science Appliance Institute
Established Bulgarian Momchilovtsi Yoghourt Technical & Cultural Communication Program
产业链整合 2.5min
从牧场到消费者，通过打造安全、可信赖的全产业链，光明为消费者全程把关，提供安全高品质的乳制品。
Form grassland to consumer, by building up a safe reliable complete industrial chain, Bright controls quality in the whole process to provide safe quality dairy products.
光明的奶源来自26个自营牧场和超过100个大型签约牧场，牧场管理采用光明乳业首创的“千分牧场”评价标准体系，
在确保生乳品质安全、可靠、优质前提下，全面提升奶牛牧业技术集成水平。
Raw milk was collected from 26 self-operated farms and over 100 contracted sizable farms. All these farms are managed with our creative “1000 points” assessment standard system. With the priority of safe, reliable and quality raw milk, we’re improving the technical integration level in cattle husbandry.
新建成的华东中心工厂，占地232亩，总建筑面积达12.6万平方米；全线投产后，日产量将达到2600吨，年产优质乳制品超过60万吨。从产能和规模看，这是世界上最大的乳品单体加工工厂。
The new East China Central Factory occupies land of 38 acres including total building area for 126,000 m2. Once all production lines are put into operation, the daily output will be 2600 tons and annual output of high quality dairy products will exceed 600,000 tons. It is the biggest dairy processor in production capacity and scale in the world.
光明是目前唯一一家引进全球先进WCM世界级制造管理系统的乳品公司。 2013年，获得由“日本工厂设备维护协会”本颁发的TPM优秀奖，是目前国内第一家获得该国际大奖的食品企业。
Bright is the only dairy company applied global advanced WCM system. The company won TPM excellent award from Japan Plant Equipment Maintenance Association in 2013, as the first food company with this world-class honor in China.
基于新鲜乳品对全程冷链的高要求，光明乳业旗下“上海领鲜物流有限公司”，以“区域物流领袖、食品物流专家”为目标，致力提供高品质、多温度带的现代食品物流服务。
To meet high requirement of fresh dairy on whole cold chain, Shanghai Speed Fresh Logistics Co., Ltd. a subsidiary of Bright, pursuing the goal of “leading regional logistics and expert in good logistics”, is devoted to provide high-quality multi-temperature modern food logistic services光明荷斯坦牧业有限公司
50多年的养牛历史
国内最大的牧业综合性服务公司之一
成乳牛年平均单产超过9.75吨，远超行业平均水平。
Shanghai Bright Holstein Co., Ltd
With over five decades of history of cattle husbandry,
One of the biggest comprehensive service providers in Chinese animal husbandry
Realized average output exceeding 9.75 tons for adult dairy cow, much higher than industrial level.
19座现代化冷链配送中心，
仓库总面积超4万多平米，
运输覆盖终端网点约8000个；
WMS、DPS、TMS和车载系统GPS
19 modern cold chain distribution centers
Over 40000 m2 of warehouses
Approx 8000 distributors
WMS, DPS, TMS and on-board GPS全球化视野 1min
Global vision
2010年，公司在新西兰成功收购新莱特工厂，为光明乳业积极参与全球资源配置、拓展市场空间的全球化战略，迈出了重要一步。
In 2010 the company successfully acquired Synlait Milk Ltd. to make a big move for its globalization strategy. This makes Bright Dairy positively takes part in global resource deployment and expanding market space.
2011年，公司在新西兰坎特伯雷的雪山牧场建立生产基地，顺利投产高端婴幼儿奶粉培儿贝瑞。
In 2011 the company established a new production base in alpine pastures in Canterbury, New Zealand so as to put into production of its high –end infant milk power- Pure Canterbury
2013年，新莱特在新西兰主板上市，光明乳业由此成为国内首家境外收购优质奶源企业并成功促成其上市的乳企。对比新莱特上市成交价格和入股成本，32个月的时间，此项投资的资产增值率达百分之百。
In 2013 with Synlait Milk’s IPO in main board of New Zealand stock exchange, Bright Dairy has become China’s first dairy enterprise which acquired good dairy enterprise abroad then listed. Considering the IPO cost and acquisition expenses, the assets growth rate of this investment reached 100% just in 32 months.
至此，光明乳业的全球化进程拉开了序幕。
Now, Bright Dairy starts its globalization program.光明文化 50s
Bright Corporate Culture
创新，引领未来。科技，造就品质。勇气，超越自我。良知，关爱社会。
Innovation to lead to the future;
Technology to accomplish the quality
Courage to go beyond ourselves
Consciousness to contribute the society
在这样的企业文化引领下， 光明关注团队及人才培养， 建立了科学的选才用才机制，建立了各层次的优秀人才储备库, 建立了有效的激励制度。让每一个光明人意气风发，勇攀高峰,创下一座座丰碑。
In such corporate culture, Bright Dairy pays attention to teamwork and talent cultivation by establishing scientific HR system and building up talent reserves at different levels as well as established an effective incentive policy to give our employees courage to achieve higher performance.
在收获荣誉的同时，我们更怀抱关爱与感恩，积极回馈社会，为更多人开启光明。
We cherish all cares and loves while harvesting honors. We’re making our contribution to the society to open a door to a bright world for more people.
集培训、考核、使用、发展一体化的人才培养机制Cultivation mechanism combining training, assessment, appointment and career development
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