I. Development of China’s building decoration industry in 2012
1. Overall scale of the industry
In 2012, the total engineering output in China’s building decoration industry was 2.63 trillion yuan, increased by 280 billion yuan compared with the previous year, registering a growth margin of 11.2%, about 3.4 percentage points higher than that of the macro economy. In particular, the total engineering output of the public building decoration market throughout the year was 1.41 trillion yuan, increased by 13% from the previous year; and that of the residential housing decoration market throughout the year was 1.22 trillion yuan, increased by 10.8% from the previous year.
Throughout the year, the whole industry contributed to 1.44 trillion of added value of the building industry, up by 17.4% on year-on-year basis; in particular, tax contribution was 246 billion yuan, up by 15%; labors’ income 750 billion yuan, up by 25%; industrial net profits were about 75 billion yuan, up by 4%; average profit rate of the whole industry was about 2.9% down by 0.3% from that in 2011.
2. Enterprises
In 2012, the total number of enterprises within the industry was about 142,000, decreased by 3000 from the previous year, with a decease margin of 2.3%. Enterprises that have exited the market are mainly small and incompetent enterprises that undertake decoration of individual households.
Merger, acquisition and restructuring took place frequently, and the structure of enterprises has been further optimized. The average output value of enterprises was 18.5 million yuan, up by 12% from the previous year. And the number of enterprises with 5 billion yuan of annual engineering output value has increased from 5 in the year 2011 to 6 at present.
3. Practitioners team
In 2012, the whole industry employed about 15.5 million people, which were 500,000 more than the previous year, increased by 3.3%. Labor productivity per worker was 169,700 yuan, increased by about 11% from the previous year.
II. Characteristics of China’s building decoration industry in 2012
1.The national macroeconomic policies have remarkable influence over the industry
(1) Affordable housing construction
Now, the decoration of affordable houses is mainly independently subcontracted by professional building decoration engineering enterprises, which plays an important role in promoting the industrialization of residential housing decoration and improvement of the price system, and helps improve the social status of the industry.
(2) Energy-saving transformation of existing buildings
In 2012, the state intensified its efforts in energy-saving transformation of existing buildings. Roof renovation, external wall thermal insulation transformation and replacement of metal doors and windows with plastic and wooden ones are carried out in a large scale for old residential buildings in big cities, forming a huge professional market segment, and providing new market resources for the sustainable development of the building decoration industry.
(3) National taxation system reform
The state has carried out pilot work of levying value-added tax instead of the former business tax in the entire building industry in 2012. However, due to the influence of so many factors such as wide geographic distribution of construction sites, large variety of materials involved, multitude of economic sectors the cooperation plants and businesses are engaged in, big volume and wide scope of the materials supplied by Party A, most of the suppliers being small enterprises, large difference between labor fixed price and actual market price, complexity in the way of project payment and long-time default of project payment, after the taxation system reform, the building decoration engineering enterprises, especially those engaged in interior decoration design and construction, had their tax burden not reduced but increased significantly, thus their survival conditions severely worsened.
(4) Real estate regulation
After the gambling between various parties including the government, real estate developers, property buyers in 2012, the rigid demand was recovered. Most of the house purchasers then purchase houses for life improvement and rigid demand of self-residence, thus the proportion of housing decoration after purchase significantly increased.
2. The change of the real estate industry has significant influence on the development of the industry
 (1) Ready-to-live-in houses with refined decoration
In 2012, the proportion of refined decoration of ready-to-live-in houses continued to increase, which has provided sustainable resource for the performance growth of large building decoration companies, and at the same time, improved the market integration capability of large decoration engineering companies.
(2) Structural change of real estate development projects
In 2012, the state intensified its control over residential housing development, making the growth of residential housing development projects decline. On the other hand, the proportion of other real estate development projects such as tourist real estate projects and commercial real estate projects increased, providing large amount of public building decoration engineering resources for building decoration engineering enterprises.
(3) The level of strategic cooperation between real estate enterprises and building decoration engineering enterprises has been constantly improved
Real estate developers and building decoration engineering enterprises have constantly deepened their cooperation, gradually forming strategic partnership, which not only helped reduce substantially the market maintenance cost of the engineering enterprises and enhance their profitability, but also played an important role of security and promotion in such aspects as construction of technological R&D system and mechanism, joint technology development, application of new technologies and promotion of energy-saving and environmentally-friendly products.
3. The transformation of industrial development has been deepening
(1) Green design and green construction techniques saw new improvement
In 2012, building decoration engineering enterprises, especially large-sized backbone enterprises, have intensified their efforts in technological research and development in green design and green construction, and have made a large number of achievements in energy conservation and emission reduction, low carbon practice and environmental protection, health and safety, and quality improvement. On the basis of comprehensively promoting factory processing and on-site assembly construction process, the proportion of finished-product parts and components applied in engineering saw new improvement.
(2) Construction of industrial parks saw new progress
In 2012, decoration engineering enterprises with competitive strength have been investing in and constructing a number of new industrial parks. The investment in and construction of industrial parks have not only helped adjust and optimize the capital structure and personnel structure of the enterprises, but enhanced the capability of the building decoration engineering enterprises to serve the society and utilize the capital market, and thus are of great significance for realizing the transformation of the development of these enterprises.
4. The industrial structure has been optimized
(1)Enterprise structure has been optimized
The year 2012 witnessed intensive enterprise structural adjustment within the industry. Nearly 4,000 small decoration enterprises with no professional features exited from the market, and less than 1,000 small decoration enterprises were newly established, all of which are professional ones that provide supporting services for large engineering enterprises. Meanwhile, many of the top 100 enterprises within the industry have carried out equity adjustment and restructuring.
Through adjustment and optimization, the enterprise structure now is more reasonable. The development pace of large enterprises has been accelerating, their organizational structure more clear-cut, laying organizational foundation for the reasonable allocation of the engineering market resources. The cooperation between core enterprises and specialized enterprises became more scientific, creating conditions for enhancing efficiency and quality of project operation, and strengthening enterprise profitability, and also laying a solid foundation for the industrialization development of the industry.
 (2) Market structure and environment have been optimized
In addition to the labor market, the building decoration industry has undergone positive changes in capital market, technology market and talent market, with the market structure being optimized.
The year 2012 witnessed the most active efforts of the building decoration enterprises in preparing for joining the capital market, laying foundation for the continuous expansion of the share of building decoration industry in the capital market.
 
The structure of the industrial technical market has also undergone continuous adjustment and optimization. In 2012, enterprises within the industry, especially large enterprises, obtained a large number of patent technologies, especially in such aspects as finished-product and standardized technologies, energy conservation and environmental protection. Currently, industrial technical market has a complex structure and low construction level, and a large number of advanced technologies have not been popularized and applied through the technical market. Yet, through reorganization between enterprises, the spillover effect of advanced technologies became more and more obvious.
 
Talent structure is becoming more rational. At present, high-end interdisciplinary talents, famous-brand designer and technology leader, though still inadequate in number, have formed the basis; teams of project manager, designer, technical personnel and management personnel have been keeping expanding, which have been constantly replenished with backup talents, growing stronger day by day. The structure of professional talents has become more and more in line with the requirements of sustainable development of the industry.
 
5. Labor shortage has become an obvious bottleneck
Due to the long-time implementation of the family planning policy, new labors have become fewer year by year in China, and those entering the building decoration industry are fewer even more, causing serious labor shortage. This phenomenon has emerged since the beginning of this century, and has become more and more serious as affected by such factors as the state’s adjustment in its policies concerning “agriculture, countryside and farmers” and the construction of new countryside. Now it has seriously affected the development of the industry and become an obvious bottleneck checking the industrial development. More and more entrepreneurs have realized that, in order to address the problem of labor shortage fundamentally, reform and upgrading of leading technologies must be carried out to reduce significantly the labor force needed in engineering operation, making labor supply and demand reach a new balance.
 
III. Outlook for industrial development in 2013
One prominent and universal problem in the industry is the serious deviation of labor consumption from market price, which has become an important bottleneck checking the sustainable development of the industry, the enterprises’ efforts to improve their survival quality and build refined decoration projects.
 
Analyzing at the enterprise level, large-sized backbone enterprises will keep expanding their businesses in 2013, especially. The listed enterprises will accelerate their pace in expanding their businesses nationwide and acquiring and restructuring local brand enterprises. Analyzing at the technical level, technologies concerning energy conservation, emission reduction, low carbon practice, environmental protection and ecological recycling will still be vigorously developed in 2013. Analyzing at the market level, the allocation of engineering resources will continue to be optimized in 2013. As enterprises within the industry continue to adjust and optimize their structure, their will have more and more stable structure and win increasingly higher social recognition, which will become an important basis for the allocation of engineering resources.
 
In 2013, with the support of the favorable macro and meso economic environment, the building decoration industry will enjoy bright development prospect, and its development speed will be slightly higher than that of the entire national economy, with the annual growth margin estimated to be around 11%.世联翻译公司完成建筑装修专业领域英文翻译

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