Wincor World 2014: A view into the future of IT in retail and banking
2014德利多富世界大会：放眼零售业和银行业网络技术的未来
 
Innovative hardware, software and services concepts that banks and retailers can use for efficient, customer-friendly business operations, plus ideas for the banks and retail stores of tomorrow: this is the focus of Wincor World at the A2 Forum in Rheda-Wiedenbrück. There, Wincor Nixdorf and its 46 partner exhibitors will present the IT solutions of the future across approximately 500 exhibits.
创新的硬件，软件和服务概念，这些能使银行和零售商提高业务操作效率的因素，再加上对未来银行和零售商店的想法：这是德利多富在雷达—维登布吕克A2论坛的世界年会关注的焦点。在那里，德利多富公司及其46个伙伴参展商通过大约500件展品就未来的网络技术展示解决方案。
 
And with its 50 presentations and workshops, the conference program at Wincor World also contributes to making this event an industry highlight for IT experts and managers at banks and retail companies from more than 90 countries around the world.
通过其共计50个演讲和研讨会，德利多富世界年会聚集来自世界各地90多个国家的网络技术专家和银行经理，会议计划也有助于使这一事件成为该行业的重头戏。
 
This year's trade fair mirrors the evolution of Wincor Nixdorf's orientation: Many of the solutions presented there feature software as the innovation driver. "Today's consumers do their business via smart phone, tablet or the Internet as well as in bricks-and-mortar bank branches and stores. Banks and retailers are currently changing the way they do business to accommodate this trend. We support them in their efforts and enable new processes, especially through innovative software," said Eckard Heidloff, President and CEO of Wincor Nixdorf, at the opening of Wincor World.  
今年的交易会反映了德利多富公司经营导向的演变：软件是创新的驱动是今年提出的许多解决方案的特色。“今天的消费者通过智能手机、平板电脑或互联网以及实体银行分支机构和商店进行他们的业务。为适应这一趋势银行和零售商正在改变他们做生意的方式。我们创新工艺，特别是通过创新型软件来支持他们的工作，”德利多富总裁兼首席执行官埃卡德 海德洛夫在德利多富世界年会开幕式上如是说。
 
At the beginning of the new fiscal year in October 2013, Wincor Nixdorf bundled its cashless and mobile transaction processing know-how in a new business unit – Cashless Payment Solutions. The result was a new portfolio for processing cashless and mobile transactions. At Wincor World, the company is introducing and showcasing a marketplace for Android-based apps that retailers can use to manage and enhance their sales and payment processes. The software runs on a design-oriented payment tablet. "By adding this growth topic to our portfolio we can offer banks and retailers even more comprehensive support," explains Heidloff.
在2013年10月新的财政年度初始，德利多富公司将其无现金和移动事务处理技术捆绑在新业务单元——无现金支付解决方案。结果是一个处理无现金交易和移动交易新的组合。在德利多富世界大会上，公司介绍和展示了以安卓系统为基础应用程序市场，通过这一应用程序零售商可以管理和提高他们的销售业绩和付款流程。该软件在一个设计型支付平板电脑上运行。通过向我们的组合添加这种增长主题，我们可以为银行和零售商提供更全面的支持,海德洛夫解释道。
 
Banks integrate new technologies and enhance the customer experience
银行整合新技术，提高客户体验
 
At Wincor World, Wincor Nixdorf is showing how banks can enhance the customer experience with new service concepts. The range of self-service options can be expanded strongly when staff use video or tablet computers to help clients with certain transactions. And to make self-service systems even more intuitive to use, in the future bank customers will be able to design their own user interfaces using the touch and swipe technology they already know from tablet computers and smart phones. Visitors to Wincor World can try this out on an ATM. They can also discover how to withdraw cash at a new Smart ATM using their mobile telephones and a special mobile banking app.
在德利多富世界大会上，德利多富公司展示银行如何通过新服务概念提升客户体验。自助服务选项的范围可以通过员工使用视频或平板电脑帮助客户操作某些交易得到巨大扩展。未来银行客户将能够使用他们已经从平板电脑和智能手机学会的触摸和滑动技术来设计自己的用户界面，从而使自助服务系统的使用更加直观。德利多富世界大会游客可以在这个自动取款机上试试这个系统。他们还可以发现如何通过使用他们的移动电话和一个特殊的移动银行应用程序在新的智能自动取款机上取现。
 
Other banking exhibits at Wincor World include two examples of branch design as an answer to the question of the design of the bank branch of the future. Here, it must be possible to implement self-service solutions quickly and stably and operate them cost-efficiently. Finally, Wincor Nixdorf will show how ATM operators can outsource responsibility for the performance of their networks by commissioning complete IT services.
德利多富世界大会上其他的银行展品包括银行分支机构设计的两个例子，这是针对回答未来的银行分支机构的设计这个问题的。在这里,必须能够快速、稳定地实现自助服务解决方案并符合操作成本效益。最后,德利多富公司将展示ATM运营商如何通过委托完整的网络技术服务外包其网络的性能。
 
 Flexible checkout concepts for retail
灵活的零售付款概念
 
Wincor World will see the premiere of the newest member of Wincor Nixdorf's BEETLE family of POS systems: the BEETLE /iPOS. With its all-in-one design, multitouch interface and powerful yet energy-saving technology, this system opens a new chapter in the 40-year success story of POS technology at Wincor Nixdorf.  The latest software version – TP.net 5.5 – demonstrates the high performance of state-of-the-art store software that retailers can use for uniform control across all their delivery channels. Another European premiere is the presentation of the new tablet solution BEETLE mobile POS. It can be used as a fully functional stationary checkout, for mobile payments, to assist customers at the shelf or merchandise display, or even for administrative tasks and inventorying.
德利多富世界大会将看到德利多富公司甲虫家族的销售终端系统的最新成员的首映：甲虫/ ipos。一体化设计，多点触摸界面和强大的节能技术,该系统在德利多富公司的40年POS技术的成功故事里打开一个新的篇章。最新的软件版本—TP.net 5.5—演示了最先进的高性能存储软件，零售商可以用来统一控制所有交付渠道。另一个欧洲首映的产品是新的平板电脑解决方案—甲虫移动POS。它可以作为一个移动支付的功能齐全的静止结帐系统，在货架上或商品展示柜上协助客户、甚至可以协助行政管理任务和盘点。
 
The need to grow more strongly in international and global markets through store expansion presents retail companies with a number of challenges. Wincor Nixdorf demonstrates how it can support retail companies across the entire lifecycle of a retail store: from its opening – whether in an existing or new market – to its operation and renovation or upgrade, and all the way to its decommissioning, Wincor Nixdorf can provide consulting, project management and the installation of IT systems and infrastructures for retail stores of any format.
零售企业需要通过在国际和全球市场的店面扩张变得更加强大，这给零售企业提出了一系列挑战。德利多富公司演示了如何在一个零售商店的整个生命周期里支持该零售公司：从它的开张——无论是在现有或新市场——到其操作和改造或升级，一直到其停止运营,这期间德利多富公司可以为任何形式的零售商店提供咨询、项目管理以及网络技术系统和基础设施的安装。
 

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